[WRLDCTY City Stage] | Oct 2020

City Branding with Design: Snapshots of Hong Kong

FUTURE CITIES – BETTER BY DESIGN

How does design create value and impact on city branding? The current economic challenges also present organisations with a “huge opportunity to be different, to not just to take advantage of the high-growth economy, but actually work harder to develop distinctive, disruptive experiences big or small,” says Jonathan Cummings, President, Greater China, Landor & FITCH Group in a WRLDCTY panel entitled "City Branding with Design: Snapshots of Hong Kong" (Oct 24).

The other speakers are:
- Dr Edmund Lee, Executive Director, HK Design Centre (Moderator)
- Sarah Mui, Co-founder and Design Director, One Bite Design Studio
- Elaine Yan Ling Ng, Founder, The Fabrick Lab